Caroline Yi

Full production services for the Key Art and Press images of Netflix’s newest show Selling the City, made by the creators of Selling Sunset. Captured on a beautiful location and day in NYC!

Photographer: Jake Rosenberg
Producer: Caroline Yi 
Production Coordinator: Irene La Grasta
1st Assistant: Eric Hodgman
2nd Assistant: Muhammet Gencoglu
Digital Tech: Brett Moen
Wardrobe Stylist: Masayo Kishi
HMU/Groomer: Avery Golsen
HMU Assistant: Alexandra Cardoso 

I was the Line Producer for this epic On shoot to introduce the LightSpray™ shoe to the US and tease the open of the On Labs NYC pop-up, just in time for the 2024 New York City Marathon. I worked closely with the On team and their casted talent, and following their storyboard, I scouted all the shoot locations, handled production logistics, sprinter vans, equipment, shoot schedule, and crew.

Client: On
Co-Director/DP/Editor: Alex Tellez
On, Co-Director: Brendan Carroll
On, Producer: Pierre Robichaud
On, Brand Comms: Alix Matos
Line Producer: Caroline Yi (for On)
2nd DP: Lauren Pruitt
Photographer: Elijah Agurs
Stylist: Nadya Laska
Styling assistant: Beatrice Solomon
HMU: Ashley Schultz
Sound Mixer: The Sound Co-Op
Trike Ops: Spencer Grundler
Production Assists: Irene La Grasta, Aidan Burns, Shakeen Hutch
Starring: Jack Gilbert, Jada Chrisphonte, Jasmin Abraham, Cameron Kusiak, Julia Meyer, Ricky Alvarez, Tia Forsyth, Tommy Ros, and Throwing Fits.

I produced this shoot for On in several locations— after scouting around Manhattan and Brooklyn with a perfectly timed schedule I created and stellar production crew driving two sprinter vans— for the new limited-edition Cloudpulse shoe with MOTIVNY.

Client: On x MOTIVNY
Photographer: Ricky Alvarez / de la revolucion
On, Art Director: Brendan Carroll
On, Brand Comms: Alix Matos
MOTIVNY, EP: Will Temple
MOTIVNY, Co-Founder: David Jou
Producer: Caroline Yi (for On)
1st Photo Assistant: Henry Lopez
2nd Photo Assistant: Satto Lopez
Digi-Tech: Sam Kang
Stylist: Nadya Laska
Stylist Assistant: Bayli Jones
HMU: Avery Golson
Production Assistants: Bryce Sissac, Aidan Burns, Daniel Bardz

Full production services, from location scouting to booking the picture car, I loved producing this print catalog and video shoot!

Milly, Art Director: Liat Kalikow
Photographer/Director: Ben Watts
DP: Jeff Sutera
Executive Producer: Caroline Yi 
Producer: Holly Li
Production Assist: Irene La Grasta, Aidan Burns
Video Editor: Erik Swain
Model: Tanya Kizko / The Lions
Model: Anna Kryuchkova / Elite
Wardrobe Stylist: Gabriela Langone
Set Designer: Stephanie Yeh
Hair Stylist: Eloise Cheung
Makeup Artist: Jodie Boland

Full shoot production for Netflix “Bridgerton” Season 3 premiere portraits in NYC with a set build on location (Tavern on the Green, Central Park) and the always impressive Tyler Twins.

Photography: The Tyler Twins/B&A Reps
Producer: Caroline Yi
Set Design: Alice Martinelli/CLM

Working with the amazing photographer Morgan Ione, I assembled the team and worked closely with the LEGO Master on creating original, seasonal builds for LEGO Pinterest.

Client: LEGO
Photographer: Morgan Ione
Producer: Caroline Yi
LEGO Master: Richard Dryden
Prop Stylist: Stephanie Yeh

I produced this shoot for Netflix’s The Diplomat press images with the very lovely Keri Russell in NYC.

Client: Netflix
Photographer: Celeste Sloman
Wardrobe: Bailey Moon
Hair: Tommy Buckett
Makeup: Tina Turnbow
Set Design: Jacob Burstein
Producer: Caroline Yi
Production Assistant: Irene La Grasta
Studio: Please Space

I worked with producer Nicole Watson, and I communicated directly with the agency and client in pre-production and on set, after creating the shot list and shoot schedule.

Client: Angel’s Envy
Photographer/Director: Sidney Bensimon
Lead Producer: Nicole Watson
Production & On-Set: Caroline Yi
DP: Daniel Rothman
Prop Stylist: Astrid Chastka
Food & Bev Stylist: Pearl Jones
Retouching: Digital Area

Shoot production for Target Summer, on location around town in Charleston, SC with a fun group of talent!

Client: Target
Photographer: Caroline Tompkins
Art Director & Locations: Lauren Dilello Stair at Refinery29
Producer: Caroline Yi
Production Assistants: Henry Riggs, Matt Perry, Quincy Moorer

My 3rd shoot with Milly in one year! I loved working on full production for this beautiful 2-day shoot in California on location for the Milly Spring 2024 catalog and video. (The blue sky above the white walls was real/captured on camera!)

Client: Milly
Art Director: Liat Kalikow
Lead Producer/ Art Buyer/ Casting Director: Caroline Yi
Producer: Lucia Tran
Photographer/Co-Director: Christian Hogstedt
DP/ Co-Director: Larkin Donley
Wardrobe Stylist: Natalia Zemliakova
Hair Stylist: Takuya Sugawara
Makeup Artist: Paloma Alcantar
Set Designer: Casha Doemland
Editor: Rocio Valenzuela

On-site Producer/AD for the VOGUE Portugal July/Aug cover shoot, leading this large and impressive team on location at Smashbox Studios and Atlantic Beach.

For this 2-day photo & video shoot, I managed the sets and location, shoot schedule with 25+ models each day (yes, I learned all their names!), and coordinated with all talent and crew for a smooth experience.

PHOTOGRAPHER: An Le

Editor in Chief: @sofia.slucas
Cover Art Direction: @jsantanagq
Creative direction: @anlestudio @pavonvic
Set design: @philipphaemmerle
Styling: @elena_psalti
DP: @zachcooperdp
Hair: @hairbytaku
Film tech (pool day): @brandynliu
Makeup: @asamimatsuda
Executive Producer: @nowopentv
On site Producer: @carolineyi_
Actor casting: @199xcasting
Model casting: @nowopentv
Styling assistants: @ece_acarr @instacamfield @forza_carma @megwinds Jane Bickford
Hair assistants: @kiiko___ @cheenabobeena @zully.nyc Miecel Rimpel
PA: Lyndsay Moretta
Locations Manager: John Perez

Models: @akonadichol @imgmodels @kaucasity @adoldagreat @ciara_consiglio @jagmodels @only.thursday @sollytogs @OLUKILO @bryakbryakbryakbryak @zzzleepy_monroe @thesocietynyc @coralkilll @wespeakmodels @trevorwetzel @mac_dugan #finlaytaylor @fordmodels @laurenezersky @iconicfocus @valouweemering @nyakueth_ @nana_abramova @meisheng__ @lilieaudier_johnson @newyorkmodels @akiima #aidengoldman #nylekhan @heroesmodels @stormdove @iamsarahkim @musemodelsnyc @joonyaround @statemgmt

Shoot Production for the Tyler Twins for Netflix’s new season of Next in Fashion, with hosts Gigi Hadid and Tan France. I handled full service photo production for this promo shoot set build on location in Manhattan, featuring the hosts and all 12 contestants (who were all super lovely to meet!) at the premiere party.

I coordinated with Photographer, Prop Stylist, Events Manager/Location, and EQ rentals.

Client: Netflix
Event: The Co:Laboratory
LineProducer: Caroline Yi
Photographers: The Tyler Twins
1st Assistant: Tatum Mangus
2nd Assistant: Jeremiah Cumberbatch
Digi-Tech: Paul C Tucker
Set Stylist: Kalen Kaminski
Set Assistant: Sam Warkov, Rylan Bailey
EQ: ZR Studio
Retouching: Bluespace

I was lucky to join the Michael Kors art team as the in-house Producer for this Summer stills shoot.

Client: Michael Kors
MK, Art Director: Joseph Litgotti
MK, Production Coordinator: Liz Cavan
MK, Producer: Caroline Yi
Photographer: Travis Rathbone
1st Assistant: James Marquis
2nd Assistant: Yuhsing Lin, Nicky Damiano
Digi Tech: Robyn Schmidt
Prop Stylist: Cindy DiPrima
Prop Assistant: Ariadna Pedret Cuyás, Scott Barraza, Ryan Morgan
Studio: Chalet Studios

I produced this shoot for photographer Tara Donne and the amazing team to feature Dunkin’s newest holiday menu.

I worked with the BBDO Producer to produce from beginning to end: cast talent, pitch/book stylists, location scout and booking, and creating the shot list and staying on schedule.

Client: BBDO for Dunkin’
Photographer: Tara Donne
Producer & Casting: Caroline Yi
1st Assistant: Zenith Richards
Digi Tech: Kyle Acebo
Food & Bev Stylist: Drew Aichele
Food & Bev Assistant: Debbie Kim
Prop Stylist: Paige Hicks
Prop & Wardrobe Assistant: Paulina Velez
Prop Assistant: Emi Maus
Models: Mariela Hill and Myles Ellison
Production Assistant: Maggie Paragian
Location: Private residence in Brooklyn

I worked directly with the client and all crew and talent in pre-production with Nicole Watson, leading up to me being the on-set producer: managing the entire set, multi-day run of show, and client/agency feedback and approval.

Client: Johnnie Walker
Co-Producers: Nicole Watson &Caroline Yi
Photographer: Julia Stotz
Food & Bev Stylist: Tyna Hoang
Set Designer: Nicole Louie
Wardrobe Stylist: Shelley Young
Grooming: Brett Jackson
Manicurist: Fleury Rose
Models: Rita Murjani, Lya Pouleyy, Hugo Tilano, John Lucas at Parts
Retouching: Smooch

With Naadam being “soft as hell” and the Devil as the face of the latest brand campaign launched in Fall 2024, I was brought on to produce this incredible photo and video shoot, which was also used in a national pop-up tour.

In providing full service shoot production, I pitched and booked the photographer, DP, set designer, and handled location scouting and permitting, as well as casting the Devil, brought to life with our SFX makeup artist.

Photographer: Justin Bettman
DP: Lauren Pruitt
Set Design: Lauren Bahr
Producer: Caroline Yi
SFX Makeup Artist: Stella Sensel
Stylist: Masayo Kishi
Model: Anthony LeDonne
Cat model: All Creatures Great and Small
Parking Manager: Lindsay Talley

Naadam Art Director: Daniel Marcella
VP, Marketing: Lydia Feniger
Brand Content: Mercer Malakoff
Associate Art Director: Ellie Moonan

One of the happiest, most fun shoots I’ve ever had the pleasure to work on.

Client: Target
Photographer & Casting: Andre L Perry
Producer & Casting: Caroline Yi for Caravan Club
Production Manager: David Zhsu
Production Assistant: Sam Warkov
Wardrobe Stylist: Tiffani Williams
Wardrobe 1st Assistant: Audra Gooch
Wardrobe 2nd Assistant: Myles Colbert
Wardrobe 3rd Assistant: Henny Harmon
Makeup: William Scott
Makeup Assistant: Sadhvi Babu
Hair: Charles McNair
Hair Assistant: Miller Bracket
Location: Brooklyn Grain

I had the joy of producing the photo studio for the Dead Ringers' show screening premiere in NYC, with 100+ motion assets delivered to talents and guests instantly during the event.

Client: Amazon Prime Video
Director/Photographer: The Tyler Twins
First Assistant/Digi-Tech: Paul Tucker
Digital Lead: Reid Kelley
Set Design: MOT Designs
Producer: Caroline Yi

I produced this shoot for photographer Morgan Ione for LEGO’s “90 Years of Play” Pinterest and social media marketing. I casted, scouted and booked location and all teams, including the LEGO Master with the LEGO team.

Client: LEGO
Agency: Brooklyn Brothers
Photographer: Morgan Ione
Producer/Casting: Caroline Yi
LEGO Master: Richard Dryden
Prop Stylist: Stephanie Yeh
Wardrobe Stylist: Heather Newberger
Production Assistant: Sam Warkov
Retouching: Kassie Jackson
Location: Private residence in Brooklyn

Produced for Apostrophe Reps, I worked on this Etsy Edit with Padma Lakshmi shoot with a very talented team. In Padma’s personal edit, she supports BIPOC and women-owned small businesses with unique items available on Etsy.

As the Producer, I coordinated with Etsy and Prop stylist, and I created the shot list and shoot schedule, as well as worked with Director and Photographer on equipment, crew, and full production support through wrap.

Client: Etsy
Line Producer: Caroline Yi
Etsy Art Director: Alex Drozda
Etsy Producer: Emily Miller
Director: Hunter Hampton
Photographer: Justin Chung
Set Designer: Victoria Maiolo
Hair: Jeanie Syfu
Makeup: William Scott
Production Assistant: Bella Pinheiro & Stephanie Callendar
Location: Private residence in Brooklyn

I produced this shoot for Squarespace (Marketplace site, where customers can find designers to build their site) from start to finish.

I started with intaking the brief with the Product team, then handling internal creative and biz affair approvals, and managing usage and contracts, to booking the talent/crew/location, and finally running the show on-set, and all the way through retouching in post-production.

Sqsp, Producer/Casting: Caroline Yi
Sqsp, Art Director: Leilanni Todd
Sqsp, Photographer: Craig Reynolds
Sqsp, First Assistant: Spencer Blake
Digi-Tech: Kenny at Pineapple BK
Set Designer: Natasha Felker
Set Assistant: Joseph McCagherty, Blake Redmond
Wardrobe Stylist: Julie Brooke Williams
Wardrobe Assistant: Kallie Biersach
Hair and Makeup: Brett Jackson
HMU Assistant: Izzy Ruiz
Models: Kiki Ranson and Joseph Santin
Location: Salt Studio
Retouching: Kenneth Pizzo

I produced a photo library for College Board (2019/2020), shot in Miami, FL over 4 days on 4 different school campus and home locations with high school students. Working with the CD and AD, I created the shot list, run of show, managed all shoot production, as well as post-production: asset management, metadata tagging, and retouching.

Producer: Caroline Yi for College Board
CB Creative Director: Beth Oliver
CB Art Director: Matt Walsh
Photographer: Alberto Oviedo
Production: Stonehenge Circle
Wardrobe: Tatiana Cinquino
Hair and Makeup: Autumn Suna
Set/Props: Carolina Pagani
Catering: Manuk catering

Interiors and portraits shoot production for SYK Skin, located in Soho, featuring the lovely founder, Soo-Young Kim Abrams.

Photographer: Katelyn Perry
Producer: Caroline Yi
Interiors: Krista Sammons of Marathon Day
Wardrobe: Mimi Fisher
Hair and Makeup: Roy Liu
Art Director: Naomi Otsu

I co-produced this photo/video campaign for Nest’s new fragrance, Lychee Rose, where I worked over multiple days on location in Palm Beach with a wonderful team!

Photographer: Kate Mathis
Lead Campaign Producer: Nicole Watson
Co-Producer/On-Set: Caroline Yi
Director: Joseph Montezinos
Video Producer: Cayleen Davies
Prop Stylist: Megan Hedgpeth
Floral Styling: Lewis Miller
Hair and makeup: Autumn Suna
Wardrobe: Nelly Adham
Model: Soa Denise

I fully produced and casted this photo + video shoot for WeWork “For All the Ways You Work” campaign, from the estimate to booking, and single-handedly handling casting, covid safety, shoot schedule, wrap, and more. This was a super fun shoot!

Photographer: Amanda Villarosa
DP: Kathryn Sheldon
Producer/Casting: Caroline Yi
First Assistant: Michael Oliver
Digi Tech: Edward Pages
Production Manager: David Zhsu
Prop Stylist: Victoria Maiolo
Prop Assistant: Cristina Cabral, Sam Warkov
Wardrobe Stylist: Courtney Raniszewski
Wardrobe Assistant: YeWon Lee, Anna Gracheva
Hair & Make up: Ashley Schultz
HMU Assistant: Shaun Lewis
Equipment: ZR Studio
Models: Alaina Ferris, Barbara Ramos, Billy Kim, Bobby Rogan, David Allard, Drew Gardner, Eli Erlick, Emma Koroma, Joseph Fan, Nadia Matar, Maria Sosa, Mehr Icarus, Michelle Macauley, Perry Zuares, Phyllis Spencer, Stephanie Pham, TeJay Echols

WeWork:
Sr Lead, Global Photo: Alexandra Johnston
CD: David Corpuz
Sr Manager, Visual Production: Matthew Morrison
Sr Video Producer: Grayson McFarlin
Sr Brand Designer: Yoko Kristiansen
Project Manager: Brenna Stevens

This was an absolute pleasure bringing Rest & Relax Founder’s, Lily Marshall, vision to life with beautiful film photography and video direction by Kat Slootsky and this dream team! I worked with the client for to provide full service: studio/set design, casting, wardrobe budget and coordination, HMU artist, catering and craft services, shoot schedule, and post production.

Client: Rest & Relax
Founder & Creative Director: Lily Marshall
Photographer & Director: Kat Slootsky
Producer/Casting: Caroline Yi
1st Assistant: Pat Rice
Digi Tech: Drew St Ivany
Production Manager: Irene La Grasta
Hair & Make up: Ashley Schultz
HMU Assistant: Rosemarie Bernardo
Wardrobe Stylist: Ellen Purtill
Stylist Assistant: Áine Hegarty
Model: Priya Jain & Meagan Todfield
Studio: Corner Studio
Video Editor: Maya Tippett
Retouching: Mary Spencer

I provide full service production to Milly for their Pre-Fall shoot, with booking all talent, location scouting and permitting in Central Park, model casting, shoot schedule, and all the production logistics in between!

Client: Milly
Milly, Art Director: Liat Kalikow
Producer & Casting: Caroline Yi
Locations Manager: Caroline Yi
Photographer: Carla Güler
1st Assistant: Tony White
2nd Assistant: Lexi Webster
Digi Tech: Jayson Carter
PM: Irene La Grasta
PA: Sam Warkov
Wardrobe Stylist: Mimi Fisher
Stylist Assistant: Vee Morrow, Ella Fern
Hair & Makeup: Roy Liu
HMU Assistant: Angelina Rosé
Motorhome: Shooting Star
EQ Rentals: ZR Studio

With major Covid-19 testing coordination and safety procedures taken on set, I produced this photo shoot for ROOM and their new Meeting Room which launched in Fall 2020.

As full service, I handled booking the whole talent team, crew, and studio, as well as create the shot list and shoot/production schedule. For wrap, I managed all invoicing and payroll.

Producer/Casting: Caroline Yi
Photographer: Justin Chung at Apostrophe
Set Design: Martin Bourne
Wardrobe Stylist: Courtney Raniszewski
Hair: Sacha Harford
Make-up: Misha Shahzada
Manicurist: Fleury Rose for CHANEL Le Vernis

I provided full production services this shoot for Alp N Rock’s Fall/Winter 22 campaign and catalog, shooting in the Financial District. Amazing team on a beautiful day!

Client: Alp N Rock
Producer & Locations: Caroline Yi
Creative Director: Dana Johnson-Chernet
Photographer: Kat Slootsky
Model: Zak
Stylist: Masayo Kishi
Styling Assistant: Mizuho Endo
Makeup: Roy Liu
Hair: Rachel Polycarpe
Photo Assistant: Ariana Rodriguez and Pat Rice
Digital Tech: Drew St Ivany
PA: Sam Warkov
Location: Beaver Studio

I was photographer Justin French’s on-set producer for this DAZED x Dior special editorial, shot on location in downtown Manhattan.

Photographer: Justin French / WeFolk
WeFolk Producer: Amy Gallagher
On-Set Producer & Locations Manager: Caroline Yi
Stylist: Marion Kelly
Styling Assistant: Taija Williams
Styling Intern: Millan Chong
Hair Stylist: Gonn Kinoshita
Hair Assistant: Kumi Hinaro
Makeup Artist: Kuma
Makeup Assistant: Yuka Ito
Casting Director: Ricky Michiels
Models: Janet Jumbo, Akuol Deng Atem, Yannick Sanko, Serigne Lam
EQ: ZR Studio

As Line Producer for Hecho Studios, I worked very closely with 72andSunny for Etsy’s OOH and Social holiday campaign shoot for the UK and USA. I created the shot list, managed all production, built the shoot schedule, cast talent, and created a smooth experience with on-set virtual viewing for the client while I was on set.

Client: 72andSunny for Etsy
Producer/Casting: Caroline Yi at Hecho Studios
Photographer: Luca Venter
Prop Stylist: Astrid Chastka
Wardrobe Stylist: Masayo Kishi
Manicurist: Julie Kandalec
Models: Ara Bellard, Melissa Jackson, and Lamar Richardson
Dog: Eggroll at All Creatures Great & Small
Location: Daylight Studio

For Walmart’s social media (Instagram, Facebook, Tiktok: @walmart), I produced shoots virtually during the Covid-19 pandemic by pitching artists, remotely casting, handling all pre-pro and budgets, and day-of shoot coordination.

Talent: Monica
@glow_bymonica (IG)
@makeupbymonicaa (tiktok)

Producer: Caroline Yi for Walmart

Full service shoot production for the Greenwich St Jeweler’s first lookbook shoot for Holiday, including model casting, talent booking, and set design.

Client: Greenwich St Jewelers
Producer and Casting Director: Caroline Yi
Photographer: Hao Zeng
Stylist: Mimi Fisher
Make up and Hair: Roy Liu
Manicurist: Frances Liang
Model: Talia Richman
Retouching: Bluespace

Photo production for Cole Haan StudiøGrand, starring Coco Rocha, Sarah Levey of Y7 Yoga, and Sara Mearns, Principal Dancer at the New York City Ballet. Three-day shoot, including location plates, casted talent, and models for the Spring 2017 Campaign for direct mail, site, and in-stores.

Photographer (talent): Lauren Dukoff
Set Design: Marguerite Wade
Casting: Nina Day
Stylist: Tracey Nicholsen
Hair: Marki Schkreli
Make-up: Emi Kaneko
Photographer (models): Christian Hogstedt
Producer: Caroline Yi

Photo production for Cole Haan’s Summer 2017 campaign, starring Justin Peck, Sara Mearns, Gretchen Smith, Megan Fairchild, and Amar Ramasar from the New York City Ballet.

Photographer: Andrew Eccles
Choreographer: Justin Peck
Brand Producer: Caroline Yi
Production: Jai-Lee Egna
Stylist: Tracey Nicholson at Streeters
Makeup Artist: Emi Kaneko
Hair Stylist: Miki
Retouching: Primary

Photo Production on location for the Cole Haan Spring marketing catalog, window, in-store signs, site, and social media. As the in-house Producer at Cole Haan, I worked with the marketing and creative teams to bring the campaign to life.

Photographer: Christopher Hogstedt
Campaign Producer/Casting: Caroline Yi
Local Production: Shake Productions
Stylist: Tracey Nicholson
Make-up: Misha Shazada
Hair: Dallin James

A small selection of some of my favorite shoots I’ve produced for Saks.com while being part of the in-house staff, including on-location in the Valley of Fire, Las Vegas, Malibu, Kate’s Lazy Meadows, Puerto Rico, Chinatown NYC, DUMBO, and more.

In-House/Line Producer & Casting: Caroline Yi

Photographers/Directors include: An Le, Aaron Richter, Baldomero Fernandez, Bon Duke, Brooke Nipar, Hao Zeng, Luca Repola, Wendy McColm

A small selection of more of my favorite shoots I’ve produced for Saks.com, while being part of the in-house staff.

In-House/Line Producer & Casting: Caroline Yi
Photographers include: An Le, Brooke Nipar, Cedric Bihr, Hao Zeng, Richard Phibbs